Google

Get Your Business Seen on Google

Townsville Advertising will help you fast track your business on Google.

Google Ads / Adwords, digital marketing, PPC advertising.

We work with Google products like Adwords, Google Shopping, Google My Business, Google Search, Google Display, Google Console & Analytics – ensuring your website ranks well for this critical search engine.

We create professionally delivered campaigns for our clients, with monthly campaign statistics reviewed and optimised for the best outcome all within your budget.

OPTIONS FOR NEW CAMPAIGNS BELOW:

  • Search – Get in front of high-intent customers at the right time on Google Search
  • Performance Max – Get conversions across all of Google with a single campaign
  • Display – Reach customers across 3 million sites and apps with engaging creative
  • Shopping – Showcase your products to shoppers as they explore what to buy
  • Video – Reach viewers on YouTube and get conversions
  • Discovery – Activate your social strategy on Google’s personalised feeds

Google Search Ads Campaigns

We are experts when it comes to Google AdWords, a pay-per-click online advertising tool that allows advertisers to display their service or product on Google’s search engine results page, based on the search keywords related to your business that you want to target.

Working with your budget, we strategically place your paid ads, making it simple to expand your reach and increase visibility.

Google Search Ad Campaigns are designed to:

  • Build Brand awareness – Are you in the game? don’t hand business to your opposition
  • More phone calls – Make it easy with “Call Extensions”
  • Increased Traffic – Quality traffic! Over time this gets better with ongoing optimisation
  • Conversion Optimisation
  • Reduced Cost Per Acquisition
  • Full Transparency – We utilise your own Google account – So all ad credit spent you can see.
  • No lock In contracts – Lets us help you grow with no strings attached.
  • Monthly Reporting – Reporting that can be designed to give you what you require
  • Results driven campaigns
  • 20 years experience in business
  
Types of Campaigns:
  • Sales – Drive sales online
  • Leads – Get leads and other conversions by encouraging customers to take action
  • Website Traffic – Get the right people to visit your website
  • Product and brand consideration – Encourage people to explore your products and services
  • Brand awareness and reach – Reach a broad audience and build awareness
  • App promotion – Get more installs, interactions and pre-registration for your app
  • Local store visits and promotions – Drive visits to local stores, including restaurants and dealerships
  • Create a campaign without a goal’s guidance – Choose a campaign type first, without a recommendation based on your objective

Start your first Google Search Campaign Now From $550+gst

Google Shopping Campaigns

Partnering your e-commerce website with a Google Shopping Ad can take your sales to the next level.

Google Shopping Ad’s allow customers to search for, view and compare products, and Google Shopping results can appear in the main search engine results page or under the shopping tab.

Townsville Advertising can help create campaigns designed to maximise sales on your website and utilise Google Shopping so you can work smarter, not harder. Let us help you grow your business, while allowing customers to learn more about your brand and explore your products online.

Google Shopping Ads require the use of the Google Merchant centre!!

Google Merchant Centre is the brains for a successful campaign. Product Data feeds connect directly into the “Google Merchant Centre”, in a format that google has implemented.

As there are many different attributes each product can have, a list below gives you an idea of what is detailed.

  • ID
  • Title – Product Title
  • Description – Product description shown
  • Product category – Breakdown category via Googles lists
  • Product type
  • Link to Page the item is listed on.
  • Availability – Stock on hand
  • Price – RRP
  • Sale Price
 
Google Shopping does not operate like Google Search, actually you’re bidding on the product or product group not keywords as such. 

Start your first Google Shopping Campaign Now From $550+gst

Google Display Ad Campaign

Mutli layered advertising campaigns must include Google Display. Google Display Advertising serves engaging ads on the Google Display Network (GDN) that harnesses the power of visual advertisements. Google Display Network helps you reach people as they browse hundreds of thousands of websites,  including

  • News outlets –  example – News.com.au
  • Youtube
  • Ebay, Gumtree & Domain
  • Blogs – Example – Lifehacker
 

Google Display Network Artwork Dimensions

  • Medium Rectangle – 300 x 250
  • Large Rectangle – 336 x 280
  • Leaderboard – 728 x 90
  • Half Page – 300 x 600
  • Large Mobile Banner – 320 x 100
  • Square – 250 x 250
  • Small Square – 200 x 200
  • Banner – 468 x 60
  • Skyscraper – 120 x 600
  • Wide Skyscraper – 160 x 600
  • Large Leaderboard – 970 x 90
  • Mobile Leaderboard – 320 x 50

Excellent eye catching artwork / assets can really increase your click through with Google Display ads.

Google Display Campaigns partnered with Radio and Television campaigns can deliver excellent results, especially when the messaging is similar.

Start your first Google Display Ad Campaign Now From $550+gst