What is included
Billboards: what you get
Billboard Advertising Townsville from our Belgian Gardens office: digital and printed outdoor faces, with artwork designed for a few seconds of reading.
Site selection
Faces chosen for the roads your customers drive, checked for your dates.
Artwork
One line, one image and one way to reach you, designed for reading at speed.
Digital or printed
Digital faces take new artwork quickly; printed skins suit long runs.
Changes mid-campaign
A sale or a new service can go up on a digital face without reprinting.
Booking and delivery
Files supplied in the size and format the operator asks for.
Reporting
What ran, where and when.
How a billboard campaign runs
A digital billboard shows your ad in rotation with a small number of other advertisers, so it appears many times a day on the same face. A printed skin holds one message for the length of the booking. Both are booked by the week or the month. We check what is free for your dates, show you where each face is and what it costs, and book once you approve.
Outdoor works on repetition and simplicity. The artwork carries one message, a strong image and a name or web address that is easy to remember, supplied to the operator's specification.
Where outdoor fits
A billboard builds recognition with the drivers who pass it every week. It works best next to a channel that catches the person when they are ready to buy: Google Ads, a Business Profile with reviews, a website with a clear phone number. We plan it as part of that mix.
Artwork read at a glance
A driver sees a billboard for a few seconds. The artwork carries one short line, one strong image and one way to reach you, usually a name or a web address. Long phone numbers and lists of services are left off because nobody can read them at speed.
Lianne has sold outdoor advertising for years, and she knows how a face reads from the road before it is booked.
Billboards for launches and events
Outdoor suits moments when a lot of people need to hear about something at once: a new store, a new location, a sale, an event weekend. A digital face can carry the countdown and change on the day.
Measuring outdoor
Calls rarely trace straight back to a billboard. Its effect shows in branded searches, website visits and enquiries while the face is up, so we track those across the campaign and compare them with the weeks before.
Booking and changes
Once you approve the faces and dates, we book them, design the artwork and send it to the operator in their format. On a digital face the artwork can be swapped during the run, which suits prices, dates and offers that change.
Townsville
Outdoor in Townsville
Townsville drivers use a handful of main roads every day, so a face on the right one is seen by the same people week after week. We check which faces are free for your dates, show you where each one is and what it costs, and book the ones on the routes your customers take.
Lianne looks after Billboard Advertising Townsville enquiries. Call 0415 298 541 and ask for Lianne.
Questions
Billboard Advertising Townsville: common questions
How long should a billboard campaign run?
Long enough for the same drivers to pass it many times. We recommend a length when we quote, based on the goal and the budget.
Do you design the billboard artwork?
Yes. It is designed by us for reading at speed and supplied to the operator in the size they ask for.
Can I change the ad during the campaign?
On a digital face, yes. New artwork can go up without reprinting, which suits sales, events and seasonal offers.
Can you print the billboard skin as well?
Yes. Printed billboard skins and banners are part of our signage and wide-format printing, produced to the operator's size.
Do billboards work for small businesses?
They suit businesses that serve the whole city and want to be known across it. A short digital run is a lower cost way to test outdoor before a longer booking.
Related
Often run together
Talk to us
Call 0415 298 541, visit us on Bundock Street in Belgian Gardens, or send the form and we will come back to you within one business day.