Search and AI
Search campaigns built from the searches people in your town actually type, with every call traced back to the keyword that earned it.
From $550 a month + GST
What is included
Google Ads Management Townsville from our Belgian Gardens office: phrase match campaigns, negatives from day one, and every call traced to its keyword.
Twelve months of real numbers for your services in your town before anything is signed.
Split by what you sell, not everything you could sell.
So you do not pay for loosely related searches.
Job seekers, free, DIY, second-hand and wrong-town searches kept out.
And ad scheduling for the hours the phone is answered.
The report says which search produced the enquiry.
Your Business Profile linked, call button on during answering hours.
Search terms reviewed, bids adjusted on what converted, weaker ads replaced.
Price
Starter
$550
a month + GST
$400 management, $150 ad credit. One service, one town, testing whether search works for you.
Growth
$950
a month + GST
$550 management, $400 ad credit. Several services or a wider radius. The usual choice.
Accelerate
$1,500
a month + GST
$900 management, $600 ad credit. Competitive trades, or a target you need hit by a date.
The ad credit is the money that goes to Google. It is included in the figure, not charged on top. Month to month, a month's notice, no setup fee, and the account stays in your name.
Google Ads Management Townsville prices above are plus GST, with no lock-in contract.
Search only. The display network and search partners stay off. Campaigns are split by the service sold, each with five to ten phrase match keywords in one tightly written ad group. The radius is set around where you will realistically travel, with ad scheduling if the phone is only answered during certain hours.
A negative keyword list goes in on day one so the budget is not spent on people looking for jobs, hire, DIY guides or a different town. Your Google Business Profile is linked to the account, sitelinks and call assets are added, and conversion tracking is set on calls and form submissions. The account is live inside a week of access, and it is in your name.
The search term report is reviewed, new negatives are added and wasted spend is cut. Keywords and bids are adjusted on what converted, not on what got clicks. Ad copy is tested and the weaker version is replaced.
You get a written report: spend, clicks, calls, form enquiries, cost per enquiry, and what we changed. Because tracking is on from the start, the report shows which search produced each enquiry.
We pull the real search volume for your services in your town over the last twelve months and show it to you. That means how many people search each term a month, what the competition looks like, and what a click currently costs. You pick a package based on those numbers.
Each campaign lands on a page about that service. The home page is too general. If your site does not have one, we build it as part of a website project or as a standalone landing page, quoted separately. Conversion tracking on phone taps needs a small tag added to the site, which we do.
Every package has two parts. One is our management fee and the other is ad credit paid to Google from your own account. Starter is $400 of management and $150 of credit. Growth is $550 and $400. Accelerate is $900 and $600. All three are a month, plus GST.
The credit buys clicks, and the price of a click is set by how many Townsville businesses bid on the same search. A plumber in the northern suburbs pays a different rate from a conveyancer in the city. Before you choose a package we show you the current cost per click for your terms, so you can see roughly how many visits the credit buys.
Google records a call placed straight from the ad. A call from someone who taps your number on the website needs a small tag on the site, and we add it. A form enquiry counts once the form is sent.
With all three set up, the monthly report lists enquiries against the keyword that produced them. Budget then moves toward the searches that ring the phone and away from the ones that only collect clicks.
Some work in Townsville follows the calendar. Air conditioning and pool searches climb in the build-up heat before Christmas. Storm and roof work follows heavy rain in the wet season. Event weekends fill venues and accommodation.
Because there is no contract, the campaign can be lifted for those weeks and eased back afterwards. Ray sets the schedule with you at the start and changes it whenever the work changes.
Negative keywords stop the ads showing for searches that will never become work: jobs, training courses, free guides, and suburbs or towns you do not cover. The first list is built before launch from your services and your area.
Every week the search terms report shows the exact words people typed before they clicked. Anything that wastes credit is added to the negatives, so the list grows with the account.
An ad for split system installation lands on a page about split system installation, with the phone number at the top and the suburbs you cover in the first lines. Sending every click to a home page loses people who wanted the specific job.
If the right page does not exist yet, we tell you before launch and it can be built as part of the website work.
The Google Ads account is created in your name and billed to your card. You can log in and see every dollar of credit spent. If you ever leave, the account, its history and its conversion tracking stay with you.
Townsville
A Townsville campaign is drawn around where the work is worth the drive. For one trade that is the city from Bushland Beach to Annandale. For another it runs out to Kelso, Alligator Creek or Magnetic Island. Searches from outside the area you choose are not paid for.
Some businesses here sell well beyond the city. A supplier in Bohle or Garbutt may want buyers in Charters Towers, Ayr and Ingham too. The campaign is split by area so each one has its own budget and its own report, and you see which towns bring calls.
Ray looks after Google Ads Management Townsville enquiries. Call 0415 298 541 and ask for Ray.
Google review
“From designing our flyers to optimising our website and Google AdWords, they are truly a one stop shop for all our advertising. Highly recommend giving Ray a call.”
Peter D.
Questions
We pull twelve months of search volume for your services in Townsville. You see how many people search each term and what a click costs before you choose a package.
To Google. It is inside the monthly figure. If you want more spend, you add it on your own card with Google and we tell you before anything changes.
Broad match spends your money on loosely related searches. Phrase match with a negative list keeps the budget on searches with buying intent.
A click that lands on a page about that exact service converts. A click that lands on a home page has to go looking. If the page does not exist we build it.
No. Month to month with a month's notice. The account, the campaigns and the history stay in your name if you leave.
Yes. Google renamed AdWords to Google Ads in 2018. The campaigns, keywords and ad credit work the same way, and we manage them in an account set up in your name.
Our packages are $550, $950 and $1,500 a month + GST, and each includes the ad credit that goes to Google. We pull the search volume for your services in Townsville first and recommend the package those numbers support.
Inside a week of us getting access to the account. The first month shows which searches turn into calls, and the report covers that from month one.
Yes. The campaigns pause when you ask and switch back on when you want work again. There is no contract to break.
Only if you want them to. The area is set to the places you will travel to, and it can include or leave out Magnetic Island, the Burdekin, Ingham or Charters Towers.
Related
Call 0415 298 541, visit us on Bundock Street in Belgian Gardens, or send the form and we will come back to you within one business day.