Broadcast and outdoor
Programmatic Advertising Townsville
Display and video bought in real time across websites, apps and streaming television, targeted to the people and places you choose, anywhere in Australia.
Quoted per campaign
What is included
Programmatic: what you get
Programmatic Advertising Townsville from our Belgian Gardens office: display and video bought in real time across sites, apps and streaming TV.
Real-time bidding
Impressions bought one at a time, at the price they are worth to you.
Audience and place targeting
A suburb, a region or the whole country.
Display and video
Static artwork and video creative, built by us.
Streaming television
Subscription and broadcaster on-demand inventory.
Cross-device
The same person on phone, desktop and TV.
Dynamic creative
Artwork versions swapped by what performs.
Reporting
Impressions, clicks, conversions, and what we changed.
How it is priced
Quoted from a brief
Quoted per campaign against the audience, the inventory and the creative. Creative production is included in the quote.
Programmatic Advertising Townsville is quoted after a short conversation about what you need.
What programmatic is
Programmatic is buying advertising space by auction, one impression at a time, through software rather than by ringing a sales rep. The space is on news sites, apps, video on demand and streaming television. What you buy is the audience: people in a place, of an age, with a demonstrated interest, at the moment they are looking at a screen. It is how a regional business gets its 15 second commercial in front of households watching streaming television without buying a metropolitan broadcast schedule.
How we run it
We build the creative, static artwork in the standard display sizes and video where the budget supports it, and set the targeting with you by place and audience. The campaign runs with real-time optimisation, with bids and placements adjusted on what is producing clicks and conversions. Artwork versions are swapped by performance. Display bought alongside a radio or television schedule tends to lift both, because the same person hears you and then sees you.
Reporting is monthly, on impressions, clicks, conversions and cost per result, with what we changed and why.
When it fits
Programmatic suits a business with a clear audience and a message that benefits from being seen more than once: a new location, a seasonal push, a product launch, a recruitment drive across a region. It suits a business that has already got its search and maps in order, because programmatic builds the demand that search then captures.
Programmatic next to radio and TV
Programmatic display and video work best when they carry the same message as your radio or TV. The listener who heard the ad in the car sees it again on a news site or a streaming app that evening, and the name sticks.
Targeting can be set to Townsville postcodes, the wider North Queensland region, or audiences in other cities with interests that match your customers.
What the report shows
Each month you see where the ads ran, how many times they were seen, how many people clicked, and what those people did on your site. Placements that bring nothing are cut and the budget moves to the ones that work.
Streaming TV in the mix
Programmatic can place video ads on streaming TV apps watched on smart TVs. It gives a business a TV-style presence in Townsville homes without a full free to air schedule.
Townsville
Programmatic in Townsville
Programmatic buying can target Townsville postcodes, the wider North Queensland region, or people in other cities who match your customer. It suits businesses that want their display and video ads to follow the same message as their radio or TV.
Ray looks after Programmatic Advertising Townsville enquiries. Call 0415 298 541 and ask for Ray.
Questions
Programmatic Advertising Townsville: common questions
Is programmatic the same as Google Display?
Google Display is one network bought through Google. Programmatic buys across many networks and includes streaming television and video on demand.
Can I target one suburb?
Yes. Targeting can be as narrow as a suburb or as wide as the country.
Do I need a video?
Not for display. For streaming television, yes, and we produce it.
Do I need a video?
Not to start. Display ads use still artwork, which we design. Video can be added later, including one built from your photos.
Can I see which websites the ads appeared on?
Yes. The monthly report lists placements, and sites that do not suit your business can be excluded.
Is programmatic only for big brands?
No. Campaigns can be sized to a local budget and aimed at a few postcodes, which suits a Townsville business testing display and video.
Related
Often run together
Talk to us
Call 0415 298 541, visit us on Bundock Street in Belgian Gardens, or send the form and we will come back to you within one business day.