Industries
Cafes, restaurants, bars, venues, stays and tours in Townsville sell to locals most of the year and to visitors heading for The Strand, Magnetic Island and the reef. The mix covers both.
Townsville venues live on repeat local trade: the Friday dinner, the Sunday breakfast on The Strand, the function booked for a work Christmas party. Social posts, radio and a clear offer for residents reach people who can come back every month.
Most decisions about where to eat or what to do happen in Google Maps. A Business Profile with current hours, your own photos, a menu or tour list and a steady run of reviews is what gets you picked from the map, by locals and visitors alike.
Visitors plan on their phones, and Townsville fills up for sport, concerts and conferences. Google Ads and paid social can be switched on around those dates and aimed at people searching about Townsville from other cities, with a booking path that works on a phone.
People choose a venue or a tour from photos. The dish, the view across to Magnetic Island, the room, the boat. Current photos of your own place, updated each season, do more on the Business Profile and social than anything else.
Townsville has quieter stretches between events and school holidays. A local offer, promoted on social and radio in those weeks, keeps tables and rooms filled by the people who live here.
A current menu, correct hours and a booking link on the Business Profile and the website answer the three things people check before they walk in. Holiday hours and event changes are updated before the day, so nobody arrives to a closed door.
For tours and stays, prices and availability where you publish them, and a booking path that works on a phone, turn a browse into a booking.
Services that fit
The services in a Tourism Marketing Townsville plan, with prices where the work has a fixed shape:
Google, Apple and Bing maps rebuilt to one set of details, then a review habit that is yours.
Social media $950 a month + GSTA branding campaign, a lead campaign and four posts a month, approved by you first.
Google Ads From $550 a month + GSTPhrase match campaigns, negatives from day one, and every call traced to its keyword.
Website design and build Quoted from a briefA page for each thing you do, named the way people search, live in about three weeks.
Photo to video Quoted per videoA video from the photos you already have, turned around in days.
Radio From $100 a week airtime + GSTAirtime bought as a media buyer, the commercial written and produced by us.
Questions
Usually the Business Profile and the website menu or booking path, because that is where people decide. Social and radio come next to keep locals coming back.
Yes. Campaigns can be lifted around event dates and eased back afterwards, so the budget is spent when the city is full.
They are one of the main things people read before choosing from the map. A system for asking every customer, and replying to every review, is part of the Business Profile program.
Usually yes. Food, drinks and views suit Instagram, and the same posts run on both from one plan.
Yes. A page for functions with photos, capacity and a quote form, backed by search and social ads, reaches people planning work and family events.
Yes. Radio suits events, new menus and specials that need a lot of locals to hear about them quickly, alongside social posts.
Call 0415 298 541, visit us on Bundock Street in Belgian Gardens, or send the form and we will come back to you within one business day.